The woman responsible for the brand ADAMA PARIS, is Adama Amanda Ndiaye. Of Senegalese origin Adama who was born in Kinshasa ex Zaire perfectly embodies the multicultural stylist of the new millennium. Her parents belonging to the diplomatic corps, she grew up between several international cities and faced with cosmopolitan fashions she was thus able to forge her own style. Adama who lives between Paris and Dakar, is very influenced by urban fashion. After studying economics and a brief stint at the bank, Adama devotes himself entirely to his passion and takes fashion classes in Paris. It launches the brand Adama Paris, and continues by creating fashion platform to promote its brand and that of other creators. Adama is also the founder and producer of many fashion events such as Dakar Fashion Week for 14 years, Afrika Fashion Awards which becomes "The African Fashion Awards" (TMA) and the Black Fashion Week Prague, Bahia and Paris and Montreal since 2010. Adama and his team also launched "Fashion Africa Channel" the first 100% fashionable African television channel in April 2014 Its success with the media including CNN "African Voices" "in April 2014, the cover of Monde Magazine in May 2014; is a great asset for his fight for the promotion of African women It is also fighting to promote women's entrepreneurship in Senegal and Africa, as well as for fashion made in Africa for the world.