Shanterra Lane is the founder of RIZR Footwear, a footwear brand that specializes in original unisex sneakers made for those who are the statement and not just making one. Shanterra relocated to New York from Fayetteville NC in November 2016 to pursue footwear design courses in sneaker construction after creating her first sneaker prototype in October 2016. Shanterra is now embarking on launching the first official complete collection for RIZR Footwear this year.